Dementia Friends Champions: Ask your DFO

Ask your RSO

Each month, one of our DFOs (Dementia Friends Officers) answer your Dementia Friends Champions questions. Charlotte Adams, DFO for the North West, answers this month’s question:

Dear DFO

How can i reach new audiences with my Sessions?


Dear Champion,

It’s a great question! Here are a few tips:

• Have a think about different networks you are part of; it could be friends, people you know through hobbies such as sports clubs or book clubs or colleagues at work. Are any of these people part of other groups who may like a session? Word of mouth can be a great way to raise awareness of Dementia Friends and create new opportunities to run sessions.

• Not sure how to approach new audiences? Make the most of the resources on the website such as the Business Engagement toolkit or the Introduction Letter for schools. These offer a great way to make initial contact and explain what Dementia Friends is and how it can be relevant to them.

• Have you thought about linking up with other local Dementia Friends Champions? Co-delivering is a great way to build confidence and other Champions might have links to other groups in the area which you could approach. You may want to ask other Champions in the regional Facebook group or you can ask your DFO to contact other Champions on your behalf.

• There may a local Dementia Action Alliance in your area. They are often eager for Champions to get in touch to help run sessions and it’s a great way to find out about wider work happening in your area. Find your nearest Alliance

• You might want to find about some of the local groups which meet in the community; would they be interested in having a speaker to one of their meetings? Ideas of groups include luncheon clubs, Lions Clubs or University of Third Age.

• Supermarkets often have a Community Champion. You could contact them to see if the staff are Dementia Friends. If not, you could explain the benefits of getting involved and offer to run a session there.

If you would like to talk about reaching new audiences further, please get in touch with your DFO.

2 thoughts on “Dementia Friends Champions: Ask your DFO

  1. June Rollins

    Good morning, I am going to start and deliver some Dementia friends sessions in Leeds and it has been quite a while since I have delivered these sessions. Could you tell me how I can get the Champion workbook and has there been any changes to the training package since summer last year?

    Many thanks
    June Rollins
    Leeds City Council

    1. Dementia Friends Post author

      Hi June – many thanks for your message. It’s fantastic to hear you are planning on running some more Sessions! I have let your Regional Support Officer, Hannah Chivers, know about your plans and Hannah is going to be in touch with you shortly to advise on any changes to the Session plan and also help you get the resources you need to deliver them.

      Best of luck with the Sessions – hope they go well!

      Regards, Dementia Friends

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