Reaching new audiences with Dementia Friends

We want to make it as easy as possible for as many people as possible to become Dementia Friends. The Dementia Friends team is developing a number of different resources to help Dementia Friends Champions meet the needs of audiences who may have specific requirements.

The four different audiences currently being looked at are:

  1. People with learning disabilities
  2. People from black, Asian and other minority ethnic groups (BAME)
  3. People with additional needs (e.g., visual impairment, BSL, hearing impairment, impaired movement)
  4. People living with dementia and carers of people living with dementia

Aimee Packwood, Regional Support Officer for the South West of England, is focussing on groups with learning disabilities:

‘We are looking at developing new resources and guidance for adults with learning disabilities, including easy read materials, so that Champions can run sessions tailored to people with different needs, but with the flexibility to adapt the session according to the group. Get in touch if you would like to know more about our resources or run sessions for adults with learning disabilities!’

Dementia Friends Champion David Truswell has been helping with the pilots of the BAME resources:

‘There are a lot of people from minority communities who think dementia doesn’t affect their communities. They see the TV campaigns as being about something that will never happen to them, because no one from their community is seen in the campaigns. When running a Session at the Chinese National Healthy Living Centre, I asked through our Cantonese interpreter if people with dementia could play mah jong rather than bingo and that’s when they realised we were talking about Chinese people living with dementia.’

Keeley Waldron, Regional Support Officer for the Midlands, has been working on the resources for delivering to people living with dementia and carers:

‘When developing the resources, we’ve been working with Champions to get their experiences of delivering Sessions to people living with dementia and carers. Champion Christine West delivered a Session for the pilot and said: ‘At the end of the Information Session, I was extremely touched when a lady with dementia approached me and thanked me for delivering the Information Session in such a positive way.’

The new resources and guidance are currently being piloted and, once ready, Champions will be able to access them from their Champions dashboard on the Dementia Friends website. Look out for further updates in the near future.

6 thoughts on “Reaching new audiences with Dementia Friends

  1. Cathy Williams

    I have been made aware that a session I am delivering in November is to mixed ability students and picture bingo would be helpful. I am not sure if you are developing anything like this as part of the pilot. But I see that you are asking to get in touch if running a session for those with learning disabilities. Anything you have to help me would be helpful. Thanks.

    1. Dementia Friends Post author

      Hi Cathy,

      Thanks for your message and letting us know about your upcoming Session. We’ve passed your email address on to Aimee, who is helping to develop the resources for those with learning disabilities. Aimee will be in touch in the next couple of weeks with more information about the resources.

      Best wishes,

      Dementia Friends

  2. jeannie

    Is there no one in Lowestoft I can be in touch with There are no results available in my area when I put in a post code search I am new to the friends site and have lots of questions regarding helping to understand how I can help my friend currently undergoing tests for dementia

    1. Dementia Friends Post author

      Hi Jeannie – thanks for your message.

      I’m sorry to hear we don’t have any Dementia Friends Sessions coming up near Lowestoft. New Sessions are added to the website on a regular basis, so do check back.

      Furthermore, Alzheimer’s Society can provide lots of support and advice in other ways:

      • The Alzheimer’s Society National Dementia Helpline 0300 222 1122 can provide information, support, guidance and signposting to other appropriate organisations.
      • The Alzheimer’s Society website has lots of information, advice, fact sheets and other resources available:
      • You could visit Talking Point, Alzheimer’s Society’s discussion forum for anyone affected by dementia:
      • You can search for local services in your area here:

      Best wishes,

      Dementia Friends

    1. Dementia Friends Post author

      Hi Gwen – thanks for your message. We are actually looking at getting the Dementia Friends video translated into sign language at the moment so watch this space. This should hopefully be available in the next few months. Best wishes, Dementia Friends

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