An organisation wants to use the Dementia Friends logo – what can I tell them?

Each month, one of our DFOs (Dementia Friends Officers) answers one of your Dementia Friends Champions questions. Charlotte Adams, DFO for the North West, answers this month’s question:

‘I’ve delivered a Session for an organisation and they want to use the Dementia Friends logo – what can I tell them?

That’s fantastic to hear that the organisation wants to support the initiative. The first thing I would ask is how they would like to use the logo.

They want to use the logo

Using placards to showcase Dementia Friends

If they would like to show that the staff have become Dementia Friends, the best way, rather than using the logo, is to take a picture of the group at the end holding the ‘I’m a Dementia Friend’ placard. They can then share it on social media or in newsletters. This is a great way to raise awareness, as well as showing that they have become Dementia Friends. You can find the placards here.

Using badges to showcase Dementia Friends

Staff can also wear their badges to show that they have become Dementia Friends. It shows that they have become involved in the initiative & it’s a great conversation starter. People may ask what the badge means, and it may encourage them to find out more, and become a Dementia Friend too!

Share on their marketing channels

The organisation may want to use the logo in a news story or blog post about their support for Dementia Friends. If they would like to do this, encourage them to contact for guidance on how it can be used.

Using the logo as an endorsement etc.

It is not possible to use the Dementia Friends logo as any kind of endorsement, kite-mark or accreditation for an organisation to say they are ‘dementia-friendly’. This is because there are a number of factors within an organisation that would need to be taken into account when working towards becoming dementia-friendly. For example, building signage, HR policies, services provided etc.

Becoming a dementia-friendly organisation

If the organisation would like to take further steps to become dementia-friendly, you can encourage them to find out more about their local Dementia Action Alliance and the Dementia Friendly Communities programme. The Dementia Friendly Communities programme and ‘Working to become Dementia Friendly’ symbol is designed to enable communities to be publicly recognised for their work towards becoming dementia-friendly.

Thank you again for your support in engaging organisations! If you have any further questions please contact your DFO.

2 thoughts on “An organisation wants to use the Dementia Friends logo – what can I tell them?

  1. Terri Clerck

    Just tried the hyperlinks for Dementia Action Alliance and Dementia Friendly Communities and neither work unfortunately.

    1. Dementia Friends Post author

      Hi Terri – thanks for your comment and for flagging this issue. I’ve updated the links so all should be working now!

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